Internet Police

Apple grilled by Senate over tax

Mashable

Johnny Depp - Special Gues with David Letterman

I do NOT own the Copyright, for comment only, no money is made off this audio/video,any infringement on copyright is unintentional, Copyright Act 1976 Sec. 107"fair use"

Magnificent of creation!

"New discoveries bringing us to the new frontiers of our individual and collective 

evolution. New knowledge and vision about life creates new beliefs and wisdom 

that inspiring us with new possibilities for service "

Beautiful Simplicity of Life

-->

We are proud to Support

We are proud to Support! Мы с гордостью поддерживаем.

"Street Arts “life is like theater”

Content Marketing for Social Media Best Practise

Now more than ever, effective content marketing is an integral component of any brand’s online advertising game plan. Studies show that there’s been a 13% uptick in spending on content marketing over the last two years. As a slice of the average business’ promotional budget, spending on content marketing is rising and will continue to do so for the foreseeable future. You can expect to see the following content marketing tactics become more prominent in the coming months.

More Native Advertising

While there are many competing definitions of native advertising, suffice it to say that it’s a way to put organic content in front of web surfers in an unobtrusive manner. Think Twitter’s Promoted Tweets, YouTube’s Recommended Videos and Facebook’s Sponsored Stories. The idea is to nudge users in the direction of your premium content without seeming too pushy. Of all the emerging content marketing trends taking center stage in 2013, this one may well be the most important.

Increasingly Sophisticated Content Curation

Consumers have a limited amount of time to spend online browsing content. Even though Google and its competitors are always getting better at making their SERPs results accurate and relevant, users would rather rely on trusted, centralized hubs for their information. In addition to putting out their own content, companies will increasingly curate interesting or valuable content to add to their allure. Content curation saves people time and increases overall traffic in the long run.

Content Wikification

Nowadays, it’s not enough to merely publish standalone, evergreen content that delivers value. In an ever-changing world, consumers expect a stream of up-to-date content on their topic of interest. More and more, content that attracts eyeballs is increasingly fluid and goes through revisions over time. For a good example of this principle in action, look no further than sites like The Verge or Engadget. Many of their articles are like a rolling commentary on the original source material that’s always being added to.

A Renewed Focus on Video

Although some people still prefer to digest their content in written form, many regular Joes and Janes appreciate concise, attention-grabbing videos. The cost of putting out superlative video content continues to fall, which means that businesses can spend more time brainstorming clips that will eventually result in action. While getting your videos in front of the right audience is always challenging, the potential return on investment can be enormous for businesses that nail down their target demographics beforehand.

Mobile Optimization & Compatibility

Finally, you can bet the farm on an accelerating move towards greater cross-platform support that’s facilitated by device-independent responsive mobile design. A mediocre site that’s easily accessible from a broad spectrum of devices will often trump a great site that can only be experienced from a desktop PC. Ensuring that all content can be navigated via apps and mobile browsers will be priority number one for every business online.

Looking Forward

The keystone of content marketing has been and always will be quality rather than quantity. The only thing that’s changed in the past decade is the use of social media as a delivery vehicle. Savvy businesses are capitalizing on these new tactics, techniques and opportunities to tilt the tables in their favor. In 2013 and beyond, effective content marketing will need to be more responsive, flexible and diversified to yield the desired results.

Source:  Social media strategies summit

5 Surprising Marketing Trends for 2013

It feels like every January we see list after list of business forecasts for the year to come. More often than not these lists feel a bit repetitive and not all that inspiring. Well – and not to give 2013 an overblown ego – we feel fairly confident that this year will see a departure from the usual, predictable trends in small business marketing in favor of some refreshing, enthusing changes.  Here’s a peek at what we see comingdown the road in terms of small business marketing:

Smarter social media

The last few years have been all about every business feeling obligated to create a dynamic presence on every social media platform. Now that we’re getting the idea that the set of hot social media sites is never going to be a static group, that there will always be the hot social media outlet du jour, the idea that we should all feel pressed to utilize and engage on every available front is not only unreasonable, it’s a strategy that could only lead to depressingly disparate engagement. Instead, we believe 2013 will be the year that small businesses become confident and adept enough at social media integration to pick the specific platforms that make the most sense for their business. The reality is not all social media sources are perfectly suited to every industry. This year businesses should decide which platforms are the most worthwhile places to reach their audience, thus hopefully seeing greater returns as a result.

Simplicity will reign supreme

Maybe it was “Gangnam Style” that pushed us over the edge of overstimulation, however as we embark upon a new year, the overwhelming feeling among consumers is one of exhaustion. There is a sense that from the hyper-connectivity of our highly-digitized lives to the bright, flashy, complicated sensory input we’re fed everyday, there is no way to continue at this pace. As a result, 2013 is likely to be a year where the most successful marketing strategies will be ones that are not only simple in nature, but promote goods and services that serve to simplify the consumer’s life, or even just their customer experience.

Campaign-based marketing will take a break

As a marketing strategy, campaigns are great…in theory. The problem with focusing on a tactic that involves a set group of marketing activities and processes centered around one theme is that it operates on a company-based timeline. Inherently, this neglects to account for the timeline of the customer, which is, at this point, almost entirely real time. Up until now, companies have been progressively integrating social media and real time customer engagement as a supplement to campaign-based marketing. We think that from here on out, real time marketing, through social media and websites, will be the focus. We are excited to see what inspired strategies come about.

Marketing will be more tied to revenue generation

We were fairly surprised to read a recent study by Fournaise Marketing Group that cited 73% of executives do not believe that marketing significantly ties to creating revenue. This is not great logic; 2013 will be the year everyone catches up. Instead of just measuring lead generation, marketing’s worth to a company will start being weighed against sales growth. This could entirely change marketing’s key performance indicators, which, ideally, will lead to a more effective marketing department altogether.

Mobile will get its due

Last year, more people purchased smartphones than PCs. Seriously. While it feels like we hear the word “mobile” more than our own names these days, global marketers haven’t entirely caught up; 90% of them have a mobile site, but only 20% include mobile strategies as a fully integrated part of their overall marketing plan. If nothing else on this list comes to fruition, count on “mobile” being a bigger, bolder line item on every major marketer’s strategy this year.

Forbes

The Benefits of Social Media Marketing